Product Analytics Mixpanel and Amplitude

Product Analytics Fundamentals → Funnels, Cohorts and Retention → A/B Testing và Data-Driven Decisions → Bài 7 — Event Taxonomy Design Principles → Bài 8 — Event Payload Examples — Best Practices → Bài 9 — Funnel Analysis — Conversion Optimization → Bài 10 — Retention Analysis — Curves + Cohort → Bài 11 — Cohort Building + Segmentation → Bài 12 — User Profiles + People Properties → Bài 13 — Dashboards + Custom Charts → Bài 14 — Custom SQL Queries (Mixpanel JQL, Amplitude) → Bài 15 — Acquisition Analysis + Attribution → Bài 16 — Activation Analysis + Aha Moment → Bài 18 — Feature Adoption + Usage Analytics → Bài 19 — Revenue Analytics + ARPU + LTV → Bài 20 — A/B Testing in Product Analytics → Bài 25 — BI Connector — Warehouse Sync → Bài 26 — Session Replay + Heatmap → Bài 27 — Event Quality + Data Validation → Bài 28 — GDPR + PDPL Compliance in Analytics → Bài 29 — Cost Optimization for Analytics Tools → Bài 30 — Implementing Tracking Plan → Bài 31 — Path Analysis + User Flow → Bài 32 — Predictive Analytics + ML in Tools → Bài 33 — Real-time vs Batch Analytics → Bài 34 — Cross-Platform Tracking — Web + Mobile → Bài 35 — Server-Side Tracking → Bài 36 — Mobile App Specific Tracking → Bài 37 — Funnel Optimization Case Studies → Bài 38 — Retention Optimization Tactics → Bài 39 — Customer Segmentation + Personalization → Bài 40 — North Star Metric Tracking in Tools → Bài 41 — Behavioral Cohort Examples → Bài 42 — Anomaly Detection + Alerting → Bài 43 — Investor + Board-Level Reporting → Bài 44 — Self-Service Analytics for PM Team → Bài 45 — Pre/Post Launch Analysis → Bài 46 — Analytics for B2B SaaS → Bài 47 — Analytics for Marketplace + Multi-sided → Bài 48 — Analytics for Mobile Games → Bài 49 — Analytics for Subscription Products → Bài 50 — Analytics for AI / LLM Products → Bài 51 — Common Tracking Bugs + Debugging → Bài 52 — Building Analytics Center of Excellence → Bài 53 — Migration Between Analytics Tools → Bài 57 — Analytics Anti-patterns + Pitfalls → Bài 58 — Future Trends 2026+ → Bài 59 — Building PM Analytics Practice →

Mixpanel vs Amplitude vs Heap vs PostHog →

Setup + Concepts →

Setup + Compass →

DAU, MAU, Stickiness →

Detailed Comparison →

Auto-Capture Alternative →

Open-Source Alternative →

Universal Standard →

Mixpanel at Tiki →

Amplitude at MoMo →

Analytics as Differentiator →

PM Analytics Mastery →