Product Marketing Fundamentals

Positioning và Messaging → Go-to-Market Strategy → Launch Metrics và Customer Stories → Bài 4 — PMM là gì — định nghĩa và scope → Bài 5 — Positioning theo April Dunford → Bài 6 — Messaging framework — value proposition → Bài 7 — Customer Segmentation cơ bản → Bài 8 — ICP — Ideal Customer Profile → Bài 9 — Persona development → Bài 10 — Jobs-To-Be-Done cho PMM → Bài 11 — Voice of Customer (VoC) program → Bài 12 — Win/Loss analysis playbook → Bài 13 — Competitive intelligence basics → Bài 14 — Battlecard — internal sales tool → Bài 15 — Launch playbook — 4 tier launches → Bài 16 — Launch checklist — pre-launch → Bài 17 — Sales enablement basics → Bài 18 — Sales deck — slide-by-slide → Bài 19 — Demo design — flow + storytelling → Bài 20 — Case study creation → Bài 21 — Content marketing cho PMM → Bài 22 — SEO landing page — PMM perspective → Bài 23 — Pricing page design → Bài 24 — Pricing strategy fundamentals → Bài 25 — Packaging strategy → Bài 26 — Differentiation strategy → Bài 27 — Brand positioning vs Product positioning → Bài 28 — Tagline craft → Bài 29 — Naming new products → Bài 30 — Customer story interview → Bài 31 — Demand Gen vs PMM — boundaries → Bài 32 — Marketing-Product-Sales alignment → Bài 33 — Analyst Relations (AR) → Bài 34 — PR — when and how → Bài 35 — Marketing channels — overview → Bài 36 — Account-Based Marketing (ABM) → Bài 37 — Webinar production → Bài 38 — Email marketing fundamentals → Bài 39 — Influencer marketing — B2B style → Bài 40 — Community building cho B2B → Bài 41 — Event marketing — physical + virtual → Bài 42 — Localization cho VN PMM → Bài 43 — MoMo PMM playbook → Bài 44 — Base.vn PMM observations → Bài 45 — Shopee VN brand & PMM → Bài 46 — PMM career ladder → Bài 47 — Top PMM resources → Bài 48 — Anti-pattern — PMM thường gặp → Bài 49 — PMM measurement framework → Bài 50 — PMM org structure → Bài 51 — Apple — masterclass PMM → Bài 52 — HubSpot — PMM as content engine → Bài 53 — Atlassian — bottom-up PMM → Bài 54 — Microsoft — enterprise PMM scale → Bài 55 — PMM trong startup giai đoạn đầu → Bài 56 — Positioning matrix exercise → Bài 57 — Repositioning — khi sản phẩm thay đổi → Bài 58 — Product launches — post-mortem → Bài 59 — PMM hiring playbook → Bài 60 — PMM trends 2025+ →