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Chẩn đoán
Đánh giá mức sẵn sàng làm Business Analyst
Chấm từng chiều kỹ năng và cho ra hồ sơ — biết mình đứng ở đâu trước.
Làm bài nàyProduct Discovery (JTBD, Mom Test)
DiscoveryProduct discovery theo 4 risks: value, usability, feasibility, viability; opportunity assessment, experiments, case studies và decision rules.
Đăng nhập để đánh dấu kỹ năng và theo dõi tiến độ.
Roadmap — Cách học và đạt kỹ năng
Product Discovery là gì?
Product discovery là quá trình giảm rủi ro trước khi build. Team không chỉ hỏi “build cái gì?” mà hỏi “problem nào đáng solve, cho ai, vì sao bây giờ, và evidence nào đủ mạnh để quyết định?”.
Risk decision table
| Risk | Question | Best evidence | Technique |
|---|---|---|---|
| Value | Do users need this? | Past behavior, workaround, paid demand. | Interview, concierge, fake door. |
| Usability | Can they use it? | Task success, confusion, time-on-task. | Prototype test. |
| Feasibility | Can we build it? | Spike, data/API proof. | Technical spike. |
| Viability | Should business do it? | Pricing, support, legal, GTM fit. | Business review, pilot. |
Template: opportunity assessment
| Customer/segment | Who has the strongest pain? |
| Problem | What happens, when, and why it matters? |
| Evidence | Quotes, behavior, data, tickets, revenue risk. |
| Current workaround | What they do today and what it costs. |
| Risks | Value/usability/feasibility/viability unknowns. |
| Experiment | Smallest test that changes decision. |
| Success metric | What evidence means continue or stop. |
Case study: admin onboarding
Company wants to build a full onboarding wizard. Discovery shows the highest-risk assumption is not usability; it is whether admins know invite failures happen. Team runs fake-door “invite health report” and interviews admins who clicked. Result: build lightweight invite status dashboard, not full wizard.
Pitfalls
- Running discovery after solution is already decided.
- Using interviews to collect feature requests instead of behavior evidence.
- Testing UI when value risk is still unknown.
- No decision rule before experiment starts.
Definition of done
- Risk is named before technique is chosen.
- Evidence is strong enough to change decision.
- Next step is build, test, pivot, park or kill.
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